Obviously television has both advantages and disadvantages.
In the first place, television is not only a convenient source of entertainment, but also a comparatively cheap one. With a TV set in the family people don’t have to pay for expensive seats at the theatre, the cinema, or the opera. All they have to do is to push a button or turn a knob, and they can see plays, films, operas and shows of every kind. some people, however, think that this is where the danger lies. The television viewers need do nothing. He does not even have to use his legs if he has a remote control. He makes no choice and exercises, no judgment. He is completely passive and has everything presented to him without any effort on his part.
Television, it is often said, keeps one informed about current events and the latest developments in science and politics. The most distant countries and the strangest customs are brought right into one’s sitting room. It could be argued that the radio performs this service as well; but on television everything is much more living, much more real. Yet here again there is a danger. The television screen itself has a terrible, almost physical charm for us. We get so used to looking at the movements on it, so dependent on its pictures, that it begins to control our lives. People are often heard to say that their television sets have broken down and that they have suddenly found that they have far more time to do things and that they have actually begun to talk to each other again. It makes one think, doesn’t it?
There are many other arguments for and against television. We must realize that television itself is neither good nor bad. It is the uses that it is put to that determine its value to society.
1. What is the major function of paragraph 1?
A. To arouse the reader’s concern
B. To introduce the theme of the whole passage
C. To summarize the whole passage
D. To sate the primary uses of TV
参考答案：B
2. Television, as a source of entertainment, is ____.
A. not very convenient
B. very expensive
C. quite dangerous
D. relatively cheap
参考答案：D
3. Why are some people against TV?
A. Because TV programs are not interesting
B. Because TV viewers are totally passive
C. Because TV prices are very high.
D. Because TV has both advantages and disadvantages
参考答案：B
4. One of the most obvious advantages of TV is that ____.
A. it keeps us informed
B. it is very cheap
C. it enables us to have a rest
D. it controls our lives
参考答案：A
5. According to the passage, whether TV is good or not depends on ____.
A. its quality
B. people’s attitude towards it
C. how we use it
D. when we use it
参考答案：C
The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting（报价）, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
1. In making market investigation, one should ______.
A. get enough information concerned
B. advertise his products
C. produce high quality goods
D. none of the above
参考答案：A
2. The word "indispensable" in the first line means ______.
A. impossible
B. essential
C. advisable
D. available
参考答案：B
3. Which of the following statements is not true?
A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.
B. It is impossible to succeed in selling a product without market investigation.
C. There are various ways of making market investigation.
D. Production goes before market investigation.
参考答案：C
4. Making market investigation is very important because ______.
A. in market, goods on sale are numerous
B. every producer is facing keen competition
C. it can greatly promote sales
D. all of the above
参考答案：D
5. All the following are channels to get market information except ______.
A. to have commercial counsellor's office of our embassies stationed abroad
B. to promote the quality of our own products
C. to send trade groups abroad every now and then
D. to have face-to-face talks with foreign businessmen
参考答案：B
