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Exponential Organizations: Why New Organizations are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About it) |  |
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Exponential Organizations: Why New Organizations are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About it) | |
In business, performance is key. In performance, how you organize can be the key to growth.
In the past five years, the business world has seen the birth of a new breed of company-the Exponential Organization-that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers.
Three luminaries of the business world-Salim Ismail, Yuri van Geest, and Mike Malone-have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level.
媒体推荐"EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business. Ray Kurzweil, Director of Engineering at Google"
EXPONENTIAL ORGANIZATIONS is the most pivotal book in its class. Salim examines the future of organizations and offers readers his insights on the concept of Exponential Organizations, because he himself embodies the strategy, structure, culture, processes, and systems of this new breed of company. John Hagel, The Center for the Edge"
Salim Ismail is the founding Executive Director at Singularity University, where he moderates most academic programs, and is its current Global Ambassador. Before that, as a vice president at Yahoo, he built and ran Brickhouse, Yahoo s internal incubator. His most recent company, Angstro, was sold to Google in August 2010. He has founded or operated seven early-stage companies including PubSub Concepts, which laid some of the foundation for the real-time web. He also spent several years as a management consultant with CSC Europe and later with ITIM Associates. Ismail holds a B.Sc. in Theoretical Physics from the University of Waterloo in Canada.
Michael S. Malone is one of the world's best-known technology writers. He has covered Silicon Valley and high-tech for more than 30 years, beginning with the San Jose Mercury News as the nation's first daily high-tech reporter. Malone s articles and editorials regularly appear in the Wall Street Journal. He was editor of Forbes ASAP, the world's largest-circulation business-tech magazine, at the height of the dot-com boom. Malone is the author or co-author of nearly twenty award-winning books and television series, notably the best-selling The Virtual Corporation, Bill and Dave: How Hewlett and Packard Built the World s Greatest Company, and The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means For You. Malone holds an MBA from Santa Clara University, where he is currently an adjunct professor in professional writing. He is also an associate fellow of the Said Business School at Oxford University, and is a Distinguished Friend of Oxford.
Yuri van Geest is an international keynote speaker, boardroom consultant, the managing director of the Singularity University Summit Europe, the Dutch Ambassador for Singularity University and a double alumnus of Singularity s programs. He holds a M.Sc. degree in strategic management and marketing from Erasmus University Rotterdam and has been a key figure, firestarter and organizer in the global Lean Startup, Quantified Self, TEDx and Mobile Monday movements. He has consulted for Google, ING Bank, Vodafone Group, Adidas Global, Philips Global, Heineken Global, Friesland Campina, Samsung and MIT, and was a key member of the Topteam Creative Industry within the Dutch Ministry of Economic Affairs, Agriculture and Innovation for two years.
网友对Exponential Organizations: Why New Organizations are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About it)的评论
I learnt about this book via the Dutch marketing efforts at BNR-radio by the Dutch co-author Juri van Geest (it worked!).
Good stuff! What I really like about this book is:
- brain metaphor and acronyms for the internal and external focus. People tend to focus on the external and forget it won't work if you got your internal act together (Steve Jobs and Elon Musk knew/know this best I think).
- the chapters on the types of organisations, where the exponential characteristics are to be implemented. The downside risk and upside gain differ whether you are a real startup, a midsize company or a large multinational. Startup-enthusiasts tend to forget where they are implementing and put existing stuff at unnecessary risk. So good that they warn you to 'copy-cat' the right way.
There is one 'big but' I have on the usage on the usage of term exponential organizations. My objection to the exponential metaphor is that in nature exponential growing stuff is either really bad stuff (diseases such as cancer or ebola) or the end of a bubble (assets in financial markets, ending in a Mynsky Meltup or Meltdown), there are plenty of other examples [armstrongeconomics.com is a fun source for this].
This should also make you wonder on exponential organizations. If you know how to ride the wave towards the top you are fine, but the ride down can be lethal or financially unsound (when not on the shorting end).
When you disrupt something and grow exponential, bear in mind that something allowed you to do so, but might strike you after all (when catching up). Often referred examples Uber and AirBnB are currently predominantly battling with (local) government in the new places they go, and governments. Saying that it now can't be stopped is foolish. History tells us that governments tend to be bad losers, when (potentially) expected tax is involved. So mind your tail(risk).
If you are interested in the subject start-ups you should certainly read book 'Zero to One' of the quoted Peter Thiel. He will share you some 'secrets' to prevent you from attempting to grow before it is good for you.
And IMHO people should stopping using 'disruptive' in every sentence. We sort of know that by now... :-)
In his book Exponential Organizations, Salim Ismail has addressed the current business model of most organizations which is based upon incremental and linear growth. His thesis is that the alternative of exponential growth, as espoused by Singularity University, can be gained by organizations that use new techniques that can vastly accelerate the growth and scalability of the organization and their competitive position. Many examples of companies that have used these new techniques are used such as Netfix, Apple and Craigslist. Another example that is addressed in detail is Airbnb which does not own its assets in the room rental space, and has now realized a market capitalization of almost $14 billion - unprecedented in corporate history in the traditional hotel sector. This is more than a reflection of the past and what can be done in the future to accelerate the growth of companies - it's a how-to guide that provides direction based upon the experience of these successful exponential companies. This book should be read by all C-level team members who have responsibility for growth and change adoption in their organizations - whether they are in large companies or small. If you bury your head in the sand and avoid the lessons to be learned on disruptive change that is addressed in this book - you do so at your own peril. Congratulations Salim on laying out this complex topic in a very readable manner - hopefully there is even more to come.
This is an amazing book that encapsulates the impact of exponential technologies on businesses and complements what I learned at Singularity University from a foremost thought leader in this field. It provide clear case studies on how disruptive technologies impact industries and organizations, with a prescription to identify and ride the wave of huge opportunities using them not just within the organizations but also for budding entrepreneurs who will be the future Ubers and AirBnBs of the world. It is a very well researched work and should be the reference manual for 21st century organizations concerned with disruptive technologies that are moving at an unprecedented exponential pace as well as for entrepreneurs wanting to identify and ride the wave of these technologies. This book complements other books like Peter Diamandis' Abundance, the Future is better than you think and I thoroughly enjoyed reading and learning from it. Well done Salim and team!
I agree with a number of other reviewers that this book is a "must read". It's a "must read" because it fills a hole in the literature on technological change, organisations and strategy. It does this by bringing together a discussion of the following into a single, comprehensive, instructional volume:
> the exponential nature of technological change
> the exponential impact and scale being achieved by organisations exhibiting a distinctive, new set of features (Exponential Organisations)
> the threat this poses to industry incumbents operating business and intellectual systems that are more linear and local than global and exponential
> the implications (recommendations and actions) for people starting new businesses
> the implications (recommendations and actions) for senior executives in industry incumbents
The book is very well written. It's easy to read without being too light and rich in content without being too dense. It's full of examples and case studies and the authors have pulled off the considerable feat of crafting a volume that has something in it for a wide range of audiences. Whether you're a technology boffin, a business strategist, an executive in an industry incumbent, an entrepreneur or a consultant, there are pearls of wisdom and insights in it for you.
The only deficiency in the work is that I think too little consideration is given to the challenge faced by industry incumbents in actually adopting and pursuing development of the features shared by the exemplar organisations described in the book. That may well be a subject for a different volume and in no way detracts from the importance or value of "Exponential Organizations".
If you're serious about building a business that's fit for, and relevant in, tomorrow's world then you need to read this book.
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